Newsjacking
We know exactly what stories to react to, how to do it and who to target with our approach. Whether it’s a whole new PR pitch, or expert commentary, we will make sure we have all your facts and figures to hand, ready to spin some magic.
WHAT IS NEWSJACKING?
In business, it’s crucial that you keep up with current affairs, particularly if there is something that might affect you.
But what do you do when a story breaks and you have the expertise to provide valuable insight or a comment? That’s where the fine art of ‘newsjacking’ comes into play.
Put simply, newsjacking is the process in which you carefully monitor the news agenda, with a view to react – but it’s not always that simple, some news stories can land you in hot water. That is why you need the help of a skilled PR team.
OUR APPROACH
Our dedicated PR and digital marketing experts are always in the know when it comes to breaking news and trends, and use their magic to craft a successful approach.
We know exactly what stories to react to, how to do it and who to target with our approach. Whether it’s a whole new PR pitch, or expert commentary, we will make sure we have all your facts and figures to hand, ready to spin some magic.
Now, newsjacking doesn’t only work in PR, done correctly newsjacking can be used right across the content creation sphere from social media to SEO, and as a dedicated, full-circle agency our team is uniquely placed to handle newsjacking across each platform.
RELEVANT PROJECTS
WHY CHOOSE CCF MEDIA?
Here at CCF Media, we have over 20 years experience, understand the delicate art of newjacking, and are experts in creating a tactical approach.
By constantly reviewing the news agenda, we will identify opportunities, and make sure we have your key messages to hand when constructing our approach.
Our direct contact with the media means we can get your story heard by the right people, at the right time and we can tailor a response that aids the news agenda, whilst securing you column inches, and perhaps even a broadcast opportunity.
If the opportunity presents itself across social media, we understand how to cut through the noise and get your message out there across all platforms at the right time.
For help on newsjacking, or to see how it might work for your business, contact our team today.
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