AES – Lipoform Pro
As part of an on-going media and digital campaign, over three years CCF Media created and grew Lipofirm Pro’s online profile while securing over 100 pieces of press. The device went on to become a nationally recognised body contouring brand loved by celebrities.
Creating a hero product for Advanced Esthetic Solutions – a device company based in Cardiff – CCF Media was tasked with building a strong national PR campaign to drive consumer demand for body contouring and skin tightening, as well as create, support and grow a bespoke website to support on going press activity and influencer engagement.
THE METHOD: PUBLIC RELATIONS
After determining the USPs of the Lipofirm Pro device, a robust public relations campaign was created to secure column inches. Through a combination of headline grabbing features, science based articles, case studies and reactive pitching, the creative team was able to secure hundreds of pieces of national consumer press during a successful long term campaign.
THE METHOD: INFLUENCER ENGAGEMENT
Having built a solid base for Lipofirm in the national press we ensured continuous growth using celebrity endorsement. Alongside some A List celebrities including TV personalities, models and pop stars, the device was credited for getting the rich and famous red carpet ready. Influencers posting about treatments on social media helped further drive the PR efforts.
THE METHOD: WEBSITE DEVELOPMENT
As a new device to the UK market Lipofirm Pro required an entirely bespoke web build. Using the platform branding, the digital team devised a website that was both functional and attractive in order to drive the brand’s position in the market forward. This included a users directory to drive patient footfall.
THE METHOD: SEARCH ENGINE OPTIMISATION
Blog writing and SEO management formed a large part of the digital campaign, with keyword rich content being researched and produced on a weekly basis to increase organic traffic to the new Lipofirm Pro website. Within months the site was attracting thousands of unique monthly views with user engagement growing month on month.
THE RESULTS: DIGITAL PRINT
THE RESULTS: INFLUENCER COVERAGE
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