Lunch Hour Bum Lift – AES
Overview: As part of our 3 year campaign with Advanced Esthetic Solutions, CCF Media built brand awareness for the Lipofirm Pro skin tightening and body contouring device. The device was placed as the industry leading energy-assisted device, loved by patients and celebrities alike.
Having launched Lipofirm Pro successfully, through a series of news and features in national publications, the next step was to create a fun news angle for the treatment. The goal was to not only raise the profile of the platform on a national scale but to attract younger audience focused on their appearance from head to toe.
THE METHOD: PUBLIC RELATIONS
The creative team devised a robust PR strategy to provoke press attention and encourage coverage across the UK, taking a provocative conversation into the mainstream media. We coined the term ‘vontouring’ for pitches, promoting the device as a cosmetic as well as health-boosting treatment and secured widespread national press in publications like The Sun.
THE METHOD: INFLUENCER ENGAGEMENT
A key part of placing the lunchtime narrative was utilising celebrity endorsement to build awareness, particularly across social media. We worked with a famous aesthetician to ensure the treatment was being seen across multiple platforms all at once. This resulted in enquiries coming directly to the website and clinic demand increasing.
THE METHOD: SEO
In order to ensure the digital coverage for the lunch hour bum lift matched the increasing attention the brand was getting via the media, we made sure the search engine optimisation was robust and the copywriting strategy reflective of the common goal – to bring the lunch hour bum lift to the forefront of discussion.
THE RESULTS: DIGITAL PRINT
THE RESULTS: INFLUENCER ENGAGEMENT
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