Emergency Room
We understand that a crisis may unfold beyond the regular 9-5, and we will work with you around the clock manage it. Our team are on hand from the outset to prepare statements and any other communications required, handle all media enquiries, and manage all other communication channels, including social media to ensure the narrative is controlled, and the correct messages are heard.
WHAT IS CRISIS MANAGEMENT?
Nobody likes to think of worst-case scenarios, but unfortunately, things happen, and you may find yourself in the midst of a crisis, which may cause negative attention and damage to both your profitability and reputation.
How you react, and how you communicate both internally and externally during this time will determine how events develop, and of course how you bounce back.
Implementing a full crisis management strategy will help you limit any potential damage to your brand and its reputation, alleviate staff anxiety, and control the messages going out to your audience through both the media, and your communication channels.
WHAT TO DO?
Naturally, your crisis management tactic depends upon the crisis, but there are some key elements that you can implement now to make sure you are on the front foot, should a crisis unfold.
Firstly, have a list of key spokespeople that you can depend on to be the face of your company during a crisis. Ideally, these spokespeople should be media trained, confident and armed with all the key information and messages you would like to communicate.
You should also have a dedicated protocol to inform your employees, and a set of guidelines in place to ensure everybody within your organisation knows what to do in the event of a crisis. It is also beneficial to have a list of your company values and key messages that can be accessed by your staff.
In the event of a crisis, it pays to be proactive. Draw up a statement that outlines the incident, and what measures are in place to rectify. Be ready to handle press enquires, and make and halt any communication, including social media.
At CCF, we understand that crisis management can be tricky, and we are here to help.
RELEVANT PROJECTS
WHY CHOOSE CCF MEDIA?
Here at CCF Media, our experienced PR and Communications specialists have over 20 years’ experience in crisis management.
We understand that a crisis may unfold beyond the regular 9-5, and we will work with you around the clock manage it. Our team are on hand from the outset to prepare statements and any other communications required, handle all media enquiries, and manage all other communication channels, including social media to ensure the narrative is controlled, and the correct messages are heard.
Our team can also help you to draw up and implement a crisis management policy to ensure you and your team members know exactly what to do in the event of a crisis. Specific media training will be given to your key spokespeople, and we will work with you to determine your key messages and how they are presented.
Our team will then begin crafting some positive communications and press angles on your behalf to help protect and rebuild your reputation.
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