How to drive traffic through an effective social media strategy

You’ll no doubt know by now that social media is a popular way for businesses to engage with their target audiences. You might even post on Facebook or respond to a few tweets now and again.

Social media can help you build brand recognition, foster a community around your business, and grow your enquiries. So how can you use social media to help your business?

It’s all about driving traffic to your website. Below we have five effective tips to help you boost your brand and get more customers.

Promote your own blog and pages

You put the effort into writing content for your blog and making sure your pages are helpful, but before you know it, months have passed and only few people have seen it. What’s the point of creating super content if people aren’t going to read it?

You can fix this by popping your posts on social media. Start by creating a social media schedule that promotes your old content. You can do this automatically using tools like Hootsuite. Promoting your blog content with a variety of messages will keep your feed fresh and attract your target audience to your website.

Make content easy to share

The only thing better than knowing people are reading your blog content is seeing that they’ve shared it with their friends or co-workers. Allow (and actively encourage!) existing website visitors to share the content hosted on your site/blog by embedding a simple social sharing tool.

You could also include social media buttons so readers can quickly share interesting facts or snippets with their own followers (and link back to your content, as well). Install a plugin that displays social shares on your website, such as AddThis. Viewers will be able to share your content with the world with the click of a button.

Post when your audience is most engaged

What good is posting lots on your social media channels if your target audience isn’t online to see it? Sure, you might get some hits, but are they likely to care what you have to say? The best time to post on social media is when your target audience is most active – their “peak time.” All social channels have tools to allow you to see when your audience is most engaged – utilise them and watch your web traffic improve.

Be engaging at all costs

It’s easy to overlook the social aspect of social media, but that’s not a mistake you want to make. Social media is wonderful in that you can engage directly with your target audience at any given time. You can answer questions/ address complaints and get feedback in real-time, and in turn improve the experience people have with your brand.

Engaging with your core audience is also a fiercely effective way to drive traffic to your website – and improve your audience’s opinion of your company.

Need some help?

We help clients drive traffic whilst improving their social media channels and audience. Do you need our help? Contacts us and let us help you get your traffic growing each month.