Vontouring – BTL Aesthetics
To grow BTL Aesthetics brand awareness, CCF Media focussed on Intima; a non surgical treatment to improve the intimate health of women. The driving forced was to build the BTL brand in the UK but also offer women a non invasive solution to common issues.
THE BRIEF
Expanding on our previous work with BTL Aesthetics (launching devices including Exilis), building the profile of Intima was the next step. Energy-assisted treatments for intimate issues (such as vaginal dryness, stress urinary incontinence, and uncomfortable sex) had all been largely avoided by the press and making them less taboo and accessible was key.
THE METHOD: PUBLIC RELATIONS
The creative team devised a robust PR strategy to provoke press attention and encourage coverage across the UK, taking a provocative conversation into the mainstream media. We coined the term ‘vontouring’ for pitches, promoting the device as a cosmetic as well as health-boosting treatment and secured widespread national press in publications like The Sun.
THE RESULTS: DIGITAL PRINT
LATEST PROJECTS
Client Testimonials
Human Med UK Ltd engaged CCF Media to grow sales of its device Body-Jet at the start of 2018. They were tasked to deliver regular, national consumer and trade press exposure, along with building a robust digital environment for trade and consumer enquiries. I’m thrilled to say that their efforts have helped grow sales by 15% compared to the year before. Where other agencies deliver superfluous ‘fluff’, CCF adopt a no-nonsense - results driven attitude, and as such their down to earth approach is a breath of fresh air. I wouldn’t hesitate in recommending them to anyone – competition excluded of course!
Tom Ladds
“The Harley Street Journal is a focused aesthetic magazine. It fills a niche area of immense interest within the UK that other magazines tend to cover more superficially. Based in Leeds I have had enquiries that are nationwide. THSJ ensures my message reaches the target audience. I would recommend THSJ to anyone within the profession and shall continue to work with them”
Mr Philip Turton
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