BTL – BTL UK
Over 3 years CCF Media created and grew BTL UK’s online profile while producing over 150 pieces of press coverage for the device company. The devices and treatments within the brand’s portfolio went on to feature across most national papers and countless magazines while gaining traction via the website.
THE BRIEF
Aesthetic device company BTL wanted to boost the profile of two of their hero products: Exilis and Vanquish. The skin tightening and body contouring devices were to rival other non invasive treatments such as Coolsculpting and build brand awareness through inventive digital and media campaigns.
THE METHOD: PUBLIC RELATIONS
With 2 devices to leverage press coverage, the team set about devising multiple campaigns to build brand awareness nationally. Vanquish was pitched as the RF alternative to crypolosis, while Exilis was the non surgical solution to skin laxity and firming. The latter featured on This Morning with a live demo showcasing the results, boosting enquiries.
THE METHOD: WEBSITE DEVELOPMENT
BTL Aesthetics UK required a separate website from Europe so the digital team created a bespoke new build complete with a formidable clinic finding function and localised search. Thanks to organic SEO and back links secured via the press coverage accumulating, the website grew consistently without any paid for advertising.
THE METHOD: SE0
Content writing and SEO management was critical for the success of the digital campaign here, with keyword rich blog copy being created and uploaded on a weekly basis to increase organic traffic to the new website. Quickly the site was ranking well and hosting steady traffic, allowing potential customers to reach the desired clinics quickly and effectively.
THE RESULTS: DIGITAL PRINT
LATEST PROJECTS
Client Testimonials
Human Med UK Ltd engaged CCF Media to grow sales of its device Body-Jet at the start of 2018. They were tasked to deliver regular, national consumer and trade press exposure, along with building a robust digital environment for trade and consumer enquiries. I’m thrilled to say that their efforts have helped grow sales by 15% compared to the year before. Where other agencies deliver superfluous ‘fluff’, CCF adopt a no-nonsense - results driven attitude, and as such their down to earth approach is a breath of fresh air. I wouldn’t hesitate in recommending them to anyone – competition excluded of course!
Tom Ladds
“The Harley Street Journal is a focused aesthetic magazine. It fills a niche area of immense interest within the UK that other magazines tend to cover more superficially. Based in Leeds I have had enquiries that are nationwide. THSJ ensures my message reaches the target audience. I would recommend THSJ to anyone within the profession and shall continue to work with them”
Mr Philip Turton
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