BTL – BTL UK
Over 3 years CCF Media created and grew BTL UK’s online profile while producing over 150 pieces of press coverage for the device company. The devices and treatments within the brand’s portfolio went on to feature across most national papers and countless magazines while gaining traction via the website.
THE BRIEF
Aesthetic device company BTL wanted to boost the profile of two of their hero products: Exilis and Vanquish. The skin tightening and body contouring devices were to rival other non invasive treatments such as Coolsculpting and build brand awareness through inventive digital and media campaigns.
THE METHOD: PUBLIC RELATIONS
With 2 devices to leverage press coverage, the team set about devising multiple campaigns to build brand awareness nationally. Vanquish was pitched as the RF alternative to crypolosis, while Exilis was the non surgical solution to skin laxity and firming. The latter featured on This Morning with a live demo showcasing the results, boosting enquiries.
THE METHOD: WEBSITE DEVELOPMENT
BTL Aesthetics UK required a separate website from Europe so the digital team created a bespoke new build complete with a formidable clinic finding function and localised search. Thanks to organic SEO and back links secured via the press coverage accumulating, the website grew consistently without any paid for advertising.
THE METHOD: SE0
Content writing and SEO management was critical for the success of the digital campaign here, with keyword rich blog copy being created and uploaded on a weekly basis to increase organic traffic to the new website. Quickly the site was ranking well and hosting steady traffic, allowing potential customers to reach the desired clinics quickly and effectively.
THE RESULTS: DIGITAL PRINT
LATEST PROJECTS
Client Testimonials
Having used the magazine for the first time for one of our clients, a prestigious Harley Street clinic, we found the product to be of high quality, highly targeted and with editorial fitting of such a publication. As an advertising agency our priority was to generate response for our client and I’m very happy to say that the response has been good, and we are going to book into subsequent issues
James Ferrin
"I have had a great experience working with CCF Media. They secured some great coverage for me in the national press and on TV which has really boosted business for me, and helped to raise my profile. I would have no hesitation in recommending them as an agency - in fact, I already have!”
Dr Sarah Tonks
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