BTL – BTL UK
Over 3 years CCF Media created and grew BTL UK’s online profile while producing over 150 pieces of press coverage for the device company. The devices and treatments within the brand’s portfolio went on to feature across most national papers and countless magazines while gaining traction via the website.
THE BRIEF
Aesthetic device company BTL wanted to boost the profile of two of their hero products: Exilis and Vanquish. The skin tightening and body contouring devices were to rival other non invasive treatments such as Coolsculpting and build brand awareness through inventive digital and media campaigns.
THE METHOD: PUBLIC RELATIONS
With 2 devices to leverage press coverage, the team set about devising multiple campaigns to build brand awareness nationally. Vanquish was pitched as the RF alternative to crypolosis, while Exilis was the non surgical solution to skin laxity and firming. The latter featured on This Morning with a live demo showcasing the results, boosting enquiries.
THE METHOD: WEBSITE DEVELOPMENT
BTL Aesthetics UK required a separate website from Europe so the digital team created a bespoke new build complete with a formidable clinic finding function and localised search. Thanks to organic SEO and back links secured via the press coverage accumulating, the website grew consistently without any paid for advertising.
THE METHOD: SE0
Content writing and SEO management was critical for the success of the digital campaign here, with keyword rich blog copy being created and uploaded on a weekly basis to increase organic traffic to the new website. Quickly the site was ranking well and hosting steady traffic, allowing potential customers to reach the desired clinics quickly and effectively.
THE RESULTS: DIGITAL PRINT
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Client Testimonials
“Everyone loved the article on looking fresh faced rather than younger. Your help was invaluable. THANK YOU!”
Katy Young
Flipside PR is an agency that specialises in aesthetic skincare and treatment and I have found The Harley Street Journal and their website to be a highly effective way for our clients to reach their target audience. This is the only consumer magazine focused on the aesthetic industry and is a valuable PR and marketing tool for any business related to this industry. I wouldn’t hesitate in recommending them as an ideal vehicle to source new patients and generate business for anyone within this industry
Lynne Thomas
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