Bio ID Launch
As a brand new company, Bio ID Health required a full communications strategy to help build their brand. CCF Media devised a vigorous launch campaign to ensure the brand made headlines and provided SEO services to ensure the website launched effectively.
THE BRIEF
Keen to hit the ground running, CCF Media was tasked with launching BIO ID Health to the UK media, creating strong brand awareness in the sphere of bio identical hormones and cementing Dr Kinsella as the go-to hormone expert in the country. SEO and content writing was needed to form a solid digital base thereafter.
THE METHOD: PUBLIC RELATIONS
Placing Dr Kinsella at the forefront of all media activity, the PR team devised a roadmap including launch messaging as well as a series of reactive pitches to get the new brand featured in the national press. Using menopause as a focus, the team placed a high volume of stories in quality publications within a few months.
THE METHOD: SE0
In order to build the brand online, a focused SEO campaign was devised to ensure the new website would grow quickly and be visible from the get-go. After significant competitor analysis, keyword rich SEO copy was created and deployed to ensure the site enjoyed impressive organic traffic from the start.
THE RESULTS: DIGITAL PRINT
LATEST PROJECTS
Client Testimonials
Human Med UK Ltd engaged CCF Media to grow sales of its device Body-Jet at the start of 2018. They were tasked to deliver regular, national consumer and trade press exposure, along with building a robust digital environment for trade and consumer enquiries. I’m thrilled to say that their efforts have helped grow sales by 15% compared to the year before. Where other agencies deliver superfluous ‘fluff’, CCF adopt a no-nonsense - results driven attitude, and as such their down to earth approach is a breath of fresh air. I wouldn’t hesitate in recommending them to anyone – competition excluded of course!
Tom Ladds
“The Harley Street Journal is a focused aesthetic magazine. It fills a niche area of immense interest within the UK that other magazines tend to cover more superficially. Based in Leeds I have had enquiries that are nationwide. THSJ ensures my message reaches the target audience. I would recommend THSJ to anyone within the profession and shall continue to work with them”
Mr Philip Turton
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