Bio ID Launch
As a brand new company, Bio ID Health required a full communications strategy to help build their brand. CCF Media devised a vigorous launch campaign to ensure the brand made headlines and provided SEO services to ensure the website launched effectively.
THE BRIEF
Keen to hit the ground running, CCF Media was tasked with launching BIO ID Health to the UK media, creating strong brand awareness in the sphere of bio identical hormones and cementing Dr Kinsella as the go-to hormone expert in the country. SEO and content writing was needed to form a solid digital base thereafter.
THE METHOD: PUBLIC RELATIONS
Placing Dr Kinsella at the forefront of all media activity, the PR team devised a roadmap including launch messaging as well as a series of reactive pitches to get the new brand featured in the national press. Using menopause as a focus, the team placed a high volume of stories in quality publications within a few months.
THE METHOD: SE0
In order to build the brand online, a focused SEO campaign was devised to ensure the new website would grow quickly and be visible from the get-go. After significant competitor analysis, keyword rich SEO copy was created and deployed to ensure the site enjoyed impressive organic traffic from the start.
THE RESULTS: DIGITAL PRINT
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