With Twitter revealing that 49% of consumers look to social media for advice on purchases and spending, there is no shock that brands are looking to utilise influencers for growth. Today we are going to delve into the 5 ways influencers can build brand awareness.
Successful influencers understand their audience and recognise the type of content their followers like to see. Having tried and tested ideas over time means that they are most likely well versed on what does and doesn’t work when it comes to content creation.
While it’s important to create specific guidelines so that your product/service is accurately presented, it’s important to also allow the Influencer to have creative freedom. Though you know your brand; influencers know their audience.
Through engaging content, influencer marketing allows your brand to tap into different groups of people and appeal to them in a more personable way – in effect, influencing their purchasing decisions.
Run Giveaways with Influencers
Giveaways are a great way to strengthen loyalty, build brand awareness awareness and help in attracting new customers to your company. Hosting a giveaway alongside an Influencer does all of the above and much more!
A successful and creative contest strategy will allow influencers to create an environment that encourages engaging conversations. It will also build curiosity and confidence among the followers to try your product/service.
For brands that are new to the digital space, this method provides a boost in building their own social presence; quickly. For the brands that are well versed in Social Media, this could also be a great opportunity to promote a new product/service to a wide group of people.
Affiliate Links and Discount Codes
Recommendations by peers carry a lot of weight in this day and age, with people being more likely to purchase a product/service when recommended by those they trust; such as influencers they follow.
A common way to engage Influencers with your brand is to set up a referral programme, which enables them to share a promo code that is unique to them. This allows the Influencers to share the code through their Social Media channels and in return receive a percentage of commission from sales made by individuals who use their code.
This is a great way to engage Influencers with your brand and use them to engage a wide range of people at the same time whilst encouraging sales.
Social Media takeovers
There are endless reasons to host social media takeovers with Influencers. Not only do they help to increase awareness of your brand, but they also open you up to new audiences, engage your current followers, and more.
Through this method, an Influencer would be able to showcase your product and services in a personable way – whether it’s of them visiting your clinic for a treatment or doing a Q&A on products from your range, take-overs are great in educating your audience.
Ask us for more information
Contact us if you’d like to discuss how we could integrate influencer marketing into your public relations and social media strategies. If you’re starting from scratch then don’t worry, we’ll work with you to understand your brand and grow your following in a creative but entirely organic way.
Ask the team about our services to build brand awareness today.